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Joel Einhorn

A Day In The Life : Joel Einhorn - Founder and CEO of HANAH

December 18, 2017

When I’m at home in Venice Beach is where I am most able to get into my perfect rhythm.  I like to keep my program pretty tight when I’m at home, as I know that I’ll inevitably be traveling again soon where the rhythm’s are different. 

I will also train for specific trips that I’ll be going on. My routine will be different before a surf trip, as it will be different before a snowboard or cycling trip.

I’ll be heading to the mountains on my next trip in a few days, so here’s an example of my current routine.

I like to wake up when I wake up. This is probably the biggest luxury I afford myself. Nothing beats waking up when you want to. It also enables me to get as much sleep as I need, which is at least 8 hours per night. This is almost non-negotiable for me as I don’t function well without it. I wake up and make a HANAH Coffee, the ingredients of which are below. I also drink a huge glass of water, sometimes with Dr. Natura’s Colonix powder (once in a while). HANAH ONE consists of 30 wild-crafted super herbs in a base of Ayurvedic ghee, sesame oil, and honey.  Ghee is the penetrator, sending the herbs deeper into the system, while the caffeine in coffee disperses the nutrients and makes them available to your whole body. Colonix from Dr. Natura keeps the pipes clean. I use it preventatively to maintain healthy body function. The intestines are where most nutrient uptake happens.

HANAH Super Brew

  • 12-16 ounces of organic coffee
  • 1 tablespoon HANAH ONE
  • 1 teaspoon coconut oil
  • 1 teaspoon HANAH Vechur Ghee

I will then start my morning telephone calls. Most of my calls are between 9-11.30 am. I like to keep the calls to a minimum every day as each call creates and action list. If I overwhelm myself, I’m not as productive working on the things I need to be working on. While I’m on the calls I will make a smoothie. At the moment this smoothie contains:

HANAH Cacao / Mushroom Elixir

  • 1 cup almond milk
  • 3/4 cup water
  • 1 tbsp Cacao
  • 1 heaping tbsp HANAH ONE
  • 1 tsp Mushroom powder (Cordyceps or Ho Shou Wu)
  • 1 tsp MACA Powder
  • 1 Banana
  • 1 cup of Berries
  • 1tsp Ashwagandha powder

I’ll also take a few tablets. At the moment we are working on new products from Bhutan, so I’m taking: 

  • Bhutanese Shilajit
  • Bhutanese Turmeric
  • Bhutanese Cordyceps

I will also take a liquid mineral mix.

JoelBhutan.jpg

I ride my bike to a Yoga session or one hour workout at noon. The workout is full body mobility focused on plyometric / quick movements. After Yoga I will cruise slowly back home on the beach and chill out for a minute. The boardwalk of Venice is always fun to ride through. A few times a week I will add in a 2nd workout which is a 2 hour bike ride up to the Santa Monica Mountains. My workouts are my meditation. Being in nature is necessary.

In the afternoon I will answer emails and work on my to-do list.

For dinner we usually cook at home or order food from a great list of healthy spots, depending on how busy we are. It’s not abnormal for my Fiancee Raegan and I to work until 10 or 11pm, sometimes longer.

I will then read for a bit before bed. 

Currently Reading:

  • The Tibetan Book of living and Dying
  • Surfing with Sartre
  • Leonardo da Vinci: Autobiography

If I’m traveling or jet lagged and need assistance sleeping, I will take CBD oil before bed along with 300mg of Magnesium. This does the trick.

I try and imagine my ultimate goal and why I’m going after it before I sleep. Then I travel and wake up when my eyes open.


Learn more about HANAH - visit their website, and follow HANAH on Facebook, Instagram and Twitter.

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House of Citrine

A curated collection of goods to support your health and happiness with the alchemy of nature and conscious living.  In addition to our store, we personally create articles to inspire and share our insights with our audience. 

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